Advanced Television

Report: Cable outpaces broadcast for viewer attention

August 18, 2017

According to television attention measurement company TVision Insights, cable television programming captures primetime viewer attention better than broadcast, and brands see significant variation in consumer attention to different ads in their rotation.

The study – Q2 2017 TV Attention Report

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Research