Canal+ claims Africa ratings success
August 22, 2017
By Chris Forrester
Pay-TV broadcaster Canal Plus Group says it is winning ratings in Francophone sub-Saharan Africa.
Canal Plus Advertising (C+A), a subsidiary of the broadcaster’s international division, says its audience share is up 1 per cent y-o-y to an average of 29 per cent.
C+A used survey data from Kantar TNS and its Africascope survey which was conducted between September 2016 and June this year in eight French-speaking countries: Burkina Faso, Cameroon, Ivory Coast, Gabon, Mali, Senegal, Congo and the Democratic Republic of the Congo.
Canal Plus has recently added high-quality sports content to its line-up with major African football and key matches from Europe.