AsiaSat, Globecast for 4K Universiade ceremonies
August 25, 2017
Globecast , the global solutions provider for media, has been chosen to broadcast the Opening and Closing ceremonies of the 29th Summer Universiade Taipei 2017, being held in Taipei, Taiwan. The signals, being broadcast in 4K HEVC format , are available in Asia via AsiaSat 5 , Europe via Eutelsat, and North & South America via Intelsat 34.
With this transmission, Globecast ’s expertise in UHD transmission has been extended to the Asia region with new UHD -capable SNG, a UHD- trained crew and UHD – ready MCR at Singapore. The 29th Summer Universiade, running from the 19th to 30th of August, is an international sporting and cultural event staged biennially. The Universiade includes 21 competitive sports as well as one demonstration sport throughout 12 days of competition, attended by talented youth athletes from around the world.
Amos Lim, Senior Director of Sales at Globecast commented: “The vividness of 4K production and the brilliance of the definition truly represent the passion, vitality, hope and confidence of this generation. It’s an honour to be trusted by broadcasters with the delivery of such an important event , as they know there will be absolutely no compromise on quality .”
Barrie Woolston, Chief Commercial Officer at AsiaSat added: “We highly appreciate our longstanding relationship with Globecast, who are experts in delivering true value to their clients and their audiences. Partnering with them will further build upon our strength in delivering high- quality leading -edge 4K live sports coverage.”