Spotify, Deezer lead online music market in LatAm
September 1, 2017
According to the latest Dataxis’ quarter research, in the first half of the year 2017, total online music services for 11.2 million paid accounts. Spotify leads the market with 79 per cent of subscribers followed by Deezer with 13.2 per cent.
Dataxis monitors on a quarterly basis paid accounts for premium online music services in the six main Latin American countries namely: Argentina, Brazil, Chile, Colombia, Mexico and Peru. Brazil is the leading market in Latin America with 46 per cent of paid accounts, followed by Mexico with 28 per cent and Argentina with 11 per cent.
Although online music services record an annual subscriber growth of 85 per cent in Latin America, the total number of premium accounts represents only 4.9 per cent of the installed base of smartphones in those countries.