Sixty, the interactive TV company, today announced that it has partnered with STATS, the world-leading sports data and intelligence company, to enable its broadcasting customers to leverage STATS’ sports data and analytics through Sixty’s interactive TV solution, Ease Live.
The partnership will see Sixty’s on-screen clickable graphics technology combine with STATS’ comprehensive sports data and content services to allow broadcasters to deliver engaging, interactive sports video experiences, ensuring sports fans have access to the most immersive sports viewing experiences available. With STATS’ global presence, headquartered in the US market, the partnership will enable sports broadcasters to leverage the power of interactive TV technology with a broad sports database to provide greater value and more engaging viewing for sports fans.
“Combining Sixty’s interactive video technology with our established experience in collecting, collating and editorialising a wide range of live sports data, we now have the best tools to continue to revolutionize the way broadcasters deliver sports video experiences,” said Richard Henderson, Chief Revenue Officer at STATS. “We look forward to working with Sixty and its Ease Live solution to provide passionate sports fans, both in the US and around the world, with immersive data-driven sports viewing experiences.”
“Our partnership with STATS is the perfect solution for broadcasters, content owners and distributors wishing to engage and connect with today’s sports fans on a different level”, said Kjetil Horneland, CEO of Sixty. “By unifying STATS’ market-leading, live sports analytics with our Ease Live solution, broadcasters will now be able to respond to the growing demand for non-linear viewing by enabling their users to explore, play, interact and communicate with the sports content they know and love.”