Paywizard, the subscription, billing and customer relationship management (CRM) expert, and Ostmodern, the broadcast content and VoD specialist, have partnered to launch Venue, a revolutionary new end-to-end Pay-Per-View (PPV) solution.
Venuereflects the shared Paywizard and Ostmodern philosophy of managing PPV TV viewers by treating them as long-term customers rather than one-off buyers. Central to Venue is the relationship between the operator and the customer – enhanced by data-driven optimisation of the content journey throughout the PPV customer Decision Moments.
Bhavesh Vaghela, Paywizard’s Chief Executive Officer, comments: “At Paywizard, we ran our first PPV event in 2001 and a key challenge we consistently see is PPV events are traditionally dealt with in isolation. Whether operators are first venturing into PPV or are well–established in the market, most tend to focus on the immediate delivery of the event and short-term monetisation opportunity.”
Thomas Williams, Chief Executive Officer at Ostmodern, added: “Data on each customer’s viewing and consumption profile, combined with transactional information, is leveraged to support a propensity to purchase model, aimed at dynamically personalising the content and UX. Critical to PPV success is continuing to build the customer relationship over time, leveraging both paid and free content to, engage and entice repeat purchases.”