As anticipated, Sky has launched an OTT TV streaming service in Spain, a market where it doesn’t have a DTH presence, offering what it describes as “great entertainment and contract-free viewing” to customers to watch on all their devices.
The new service will offer the best of Spanish pay TV channels, TV series and on-demand films from around the world in Spanish, predominantly in HD quality, and for only €10 a month, some 30 Cents a day. Customers will also be able to enjoy one month’s free trial as standard.
Sky says the service is designed for people who want complete flexibility without the fuss of a contract. Viewers simply sign up online and can begin to watch immediately on mobiles, tablets and TVs, with the ability to start and stop payments when they want to.
Sky’s entertainment-focused service includes 12 of the most popular pay TV channels in Spain, combined with easy access to some of the most watched and best loved shows such as The Walking Dead, Big Bang Theory and Grey’s Anatomy, and hundreds of films on demand.
For families, there are also shows from Disney Junior, Disney XD and Nickelodeon, Cartoon Network, including, Paw Patrol, Powerpuff Girls, The Lion Guard and Marvel Avengers Assemble. With content available on up to three devices, users can enjoy watching their favourite shows at the same time.
Sky is available to anyone in Spain with an Internet connection through our app on iOS and android devices, web and on TV using Sky’s low cost, easy to use streaming box that is powered by the Roku streaming platform.
“Sky’s new service offers customers a great value, no-strings relationship with their favourite shows for just €10 a month,” advised David Nuñez, Director, Market Development, Spain. “With a simple and intuitive solution, whether it’s watching the latest entertainment live or via catch-up, having the choice of the latest TV Series or enjoying hundreds of box office smash hits, this new service offers something for everyone.”
“Sky has many years’ experience bringing the best entertainment and latest technology to consumers and we are now Europe’s leading streaming platform,” declared Andrew Griffith, Group Chief Operating Officer. “Our customers in Italy, UK, Ireland, Germany and Austria already enjoy the freedom of contract-free streaming and we’re thrilled to be bringing our new service to Spanish consumers.”
According tto Paolo Pescatore, Vice President of Multiplay and Media, CCS Insight, for Sky, the launch into Spain makes sense and represents a key stepping stone towards grander aspirations of being a pan-European provider of pay-TV services. “It needs more subscribers and Spain has seen an explosion in multiplay as well as online video services over the last couple of years. However, it will need to invest heavily in the long-term to raise its profile and acquire key local premium content rights.”
“The lack of sports is noticeable but unsurprising, as these rights have already been acquired by local providers. This aside, the overall bundle is competitive in light of rivals which combines both live and on demand content. This new product will provide further disruption to a competitive cut throat market. We expect Sky to forge partnerships with local telcos replicating a proven strategy seen in other markets including Germany, Italy and the UK. ”