French TV sales fall away
September 12, 2017
From Pascale Paoli-Lebailly in Paris
French TV sales are in decline: less than 2 million TV sets were sold over the first six months of 2017 against 3.9 million in the same period last year. This represents a 46 per cent decrease according to GfK. The research company forecasts around 4.9 million units will be sold this year, around 150,000 down on what was originally predicted.
“The market is stabilising and coming back to 5 million units a year” comments Michael Mathieu, Business group director at GfK, quoted by French Daily Les Echos. “The 6.5 million TV sets sold last year were due to the MPEG-2 switch to MPEG-4 and the football World Cup.”
In the 2000s, the first sales of flat TV screens increased the sector revenues by 20 per cent peaking in 2010-2011 when 10 million TV set sales were reported.