GeoGuard, the geo-piracy prevention experts and Sportsfix, a new OTT platform offering live sports in Asean, have announced that GeoGuard’s anti-fraud toolkit will be used to protect the new platform from the growing threat of geo-piracy.
“Premium content drives consumers to seek out cheaper – or even free – ways of accessing that content online,” said David Briggs, Chairman and Co-Founder of GeoGuard. “Live sports is one of the highest value genres of premium content and a big draw for subscribers, therefore protecting digital rights in each region is a priority for TV providers and content owners. We are confident that our third-party tested and studio-approved solutions will offer Sportsfix the high level of protection it needs to pinpoint and prevent viewers from attempting to access content which is geographically restricted.”
Marcus Luer, CEO of Sportsfix added: “Asia is a huge market for sports and so there is an appetite from our subscribers to gain access to live showings of the most popular sporting events. To secure rights to these live events we need to ensure this content is thoroughly protected on our platform. In bringing GeoGuard on board we can ensure that our content is available for subscribers to watch and enjoy legitimately.”