YuMe launches cross-platform Connected TV SDK
September 20, 2017
YuMe, a partner for video advertising, has unveiled the YuMe Connected TV SDK, designed to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. Advertisers and publishers can now reach consumers on multiple CTV platforms with YuMe’s integrated solution that delivers CTV ad campaigns programmatically. The YuMe CTV SDK currently integrates with top streaming media devices Amazon Fire TV and Apple TV.
Popcornflix, an AVoD service with applications across Roku, Amazon FireTV, AppleTV, Xbox One, PlayStation, iOS, Android, and other OTT devices, is the first publisher to activate CTV campaigns with the new YuMe solution.
“Our partnership with YuMe is fundamentally changing the way we monetize CTV inventory,” said Ben Saxton, Director of Digital Product, Popcornflix. “We’re able to tap into greater demand from an expanding range of CTV platforms, and seamlessly deliver new highly engaging interactive ad experiences. The YuMe CTV SDK allows us to execute unified campaigns across platforms, and deliver higher value to our advertisers. It’s a win-win for us and our advertisers.”