Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has become the first Indian broadcaster to set up a production company, ZEE Studios International, in Canada. This also marks ZEE’s entry into global production for mainstream audiences which will facilitate production requirement for ZEE’s diverse platforms as well as international markets.
The production company, located at Vancouver, British Columbia, will be headed by Subhadarshi Tripathy who will be supported by a local team. Tripathy will jointly report to ZEEL MD & CEO, Punit Goenka and CEO – International Broadcast Business, Amit Goenka.
Commenting on the new initiative, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In line with our corporate philosophy of ‘Vasudhaiva Kutumbakam – The World Is My Family’, ZEE has always been a cultural ambassador of India, taking its rich and engaging content across the world. In yet another major milestone, we are now set to launch our production company, ZEE Studios International, in Canada. Canada is known as a large production hub for various Hollywood companies, as the country offers the requisite infrastructure, talent pool, scenic locales as well as a favourable Government incentive scheme. After a series of discussions with the Government of British Columbia, Canada, we were invited to set up a production company in Vancouver. Our endeavor through this venture is to produce global content for mainstream audiences across various international markets as well as take care of our domestic requirements. Canada has grown to become a priority market for us and through such initiatives, we plan to increase our presence in this country. We thank the local Government bodies for their cooperation and support in helping us establish this business.”