Independent factual content production and distribution company Barcroft has launched a new free TV app, available across multiple digital platforms.
The new app features the company’s entire content catalogue of both original Barcroft-produced and third-party programming, making it easily accessible via a simple VoD user interface. The content is curated from across the company’s channels – Barcroft TV, Barcroft Animals and Barcroft Cars – and series brands which include Born Different, Hooked on the Look, Cute as Fluff, Dog Dynasty and Ridiculous Rides.
Coinciding with the launch, the company has also greenlit production on a range of new original mid form content. These include pilots for several new documentary strands such as a series exploring polygamy called Let’s Stray Together,court room Ob-Doc series Miami Law and Get Nailed which features the larger than life characters who run a 24-7 Las Vegas nail bar.
Following the launch, the app will exclusively premiere Barcroft-produced content 24 hours before it appears on Barcroft TV’s YouTube channel, which features over 3.25 million subscribers.
The new Barcroft TV app will begin to roll out across multiple platforms and devices including Amazon Fire TV, Apple TV, Roku, Now TV, mobile platforms iOs, Android, Windows 8 and smart TVs such as Samsung, Sony, Panasonic, Toshiba and LG from today.
“We are fast becoming the factual TV brand for the digital generation. Linear channels have largely abandoned commissioning factual programming for the under 30s which gives us a huge opportunity. We understand our audience, and as we approach the milestone of 3 billion YouTube views on BTV, we feel the time’s right to make it easier to enjoy our content wherever you are, whenever you want” said Sam Barcroft, CEO of Barcroft Media.