MTG secures ATP tennis rights for Sweden, Norway
September 25, 2017
MTG has acquired the exclusive Swedish and Norwegian media rights to the ATP World Tour Masters 1000 and the season-ending ATP World Tour Finals until 2019. Fans can experience 10 ATP tennis tournaments every year on MTG’s video streaming service Viaplay and pay-TV channels – next up is the Shanghai Masters on October 7th.
Peter Nørrelund, MTG EVP and CEO of MTG Sport: “The ATP World Tour Masters 1000 serves up exceptional tennis throughout the year, while the ATP World Tour Finals are a thrilling season-ender. With legends Roger Federer, Rafael Nadal and Novak Djokovic battling young guns like Alexander Zverev Jr., Dominic Thiem and Grigor Dimitrov, tennis has never been so exciting. MTG is the unrivalled home of premium sport and these latest rights highlight the amazing range of our coverage.”