Advanced Television

YouGov: “TV advertising healthy despite SVoD”

September 27, 2017

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use SVoD services such as Amazon and Netflix, research from YouGov suggests.

The Broadcast to Narrowcast report divides

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Categories: Ads, Advertising, Articles, Broadcast, FTA, Markets, OTT, Pay TV, Research, VOD