Italian media and publishing group De Agostini has unveiled its new TV channel that will be available nationwide from October 1st.
Alpha is targeted mainly at a male audience (25-44 years) and will be available on channel 59 of the national DTT network. The schedule will focus on “real stories”, developed along three main lines: Man Vs Work, Man vs Nature and Man Vs Man.
Alpha will air both imported programmes and original productions, including docu TV series ‘Airport Security Colombia’, ‘Dubai: the mega airport’ and National Geographic’s ‘Mars’ (from January 2018).
De Agostini already produces satellite TV channels DeAKids and DeAJunior (exclusively available on the Sky Italia pay-TV platform) as well as DTT channel Super!, a joint venture with Viacom International Media Networks.