HBO Nordic, the SVoD service in the Nordic market and the home of acclaimed series such as Game of Thrones, Westworld and Big Little Lies, is launching kids’ and family service Toonix. HBO Nordic’s new addition will be available for consumers online and through selected distribution partners in the Nordic region.
Toonix is an all new kids’ brand created by Turner EMEA and targeted at 3-12 year olds and their families. The service will offer a mix of high quality kids’ series and movies including popular content from Turner’s Cartoon Network Studios, Warner Bros Animation and many more.
At launch, Toonix contains more than 2000 episodes of the most acclaimed shows and movies and comes with no additional fees for HBO Nordic subscribers. All shows are fully localised, with offerings in Swedish, Danish, Norwegian and Finnish, and are 100 per cent ad free.
With brand new content set to be added each week, key shows include all-time favourites, The Amazing World of Gumball, Lego Ninjago, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Teen Titans Go!, Scooby-Doo and Tom and Jerry. These sit alongside pre-school classics, Shaun the Sheep, Alfie Atkins, and My Little Pony and local favourites like Pippi Longstocking, Bamse, Rasmus Klump and The Moomins.
A selection of live-action series such as Dance Academy will entertain “tweens” and there is a curated movie section for the whole family, including titles such as Arthur and the Minimoys and Mr. Magorium’s Wonder Emporium.
“Thanks to our cooperation with Turner, we are very pleased that we can now offer our subscribers in Sweden, Denmark, Norway and Finland a brand-new kids and family section. HBO Nordic now provides subscribers a complete selection of the best premium content of series and films for the entire family,” says Hervé Payan, CEO, HBO Europe.
“At Turner we are constantly seeking new ways to engage with our fans, building on our leadership in premium content creation across kids, news, movies, general entertainment and sports, and expanding our options to curate and distribute our branded content,” says Giorgio Stock, President Turner EMEA. “We’re delighted to be partnering with HBO Nordic to start this flagship kids and family focused OTT venture, which represents a significant and exciting new milestone in our ability to provide our fans with a trusted, bespoke, rich and immersive user offering.”