Channel 2 News, Israel’s leading news broadcaster, has partnered with Elastic Media, a media-tech company, to deliver their broadcasts to smartphone and tablet devices in a new, fully personalised, interactive viewing experience dubbed “Touchable TV”.
Itay Filiba, Head of Digital Products at Channel 2 News, said: “We produce more than 6 different live TV shows daily and an additional 5 shows weekly. Channel 2 News also has very popular mobile and tablet apps that have been downloaded by millions of users. We were looking for ways to adjust our long-form TV content into a mobile-friendly format. Elastic Media delivered an innovative solution that allows interactive consumption of our video content based on personalisation, artificial intelligence and machine learning. Our mobile users are hungry for reliable and engaging video content. They wish to stay updated about news events while on-the-move. The partnership with Elastic Media will help us to give our users exactly the stories they want, when they want them and, crucially, in the format they want them – providing them total viewing control.”