LTE broadcast industry expert Expway has successfully demonstrated sustained, high-quality fixed TV services. The showcase at the Vodafone Innovation days proved that operators can now easily add uninterrupted TV – even during peak-times – to their traditional fixed wireless or mobile LTE services, to quickly adapt to consumers’ new viewing habits.
“Consumers spend almost twice as much time watching TV and Live Streaming on their mobile devices than on regular TVs,” said Claude Seyrat, Expway co-founder and CMO. “Operators need to enable their LTE networks for such services to yield the best possible profits, or OTT players will continue to overload the networks while absorbing their potential revenue on this segment.”
During the Vodafone demo, Expway’s Multicast server was used to broadcast TV programmes over a fixed and mobile network. The content was received by a variety of smart phones, tablets and set-top boxes from various manufacturers fitted with the Expway Middleware. All devices could independently switch between TV programmes with no interruptions, and perfect HD quality.
Expway says that operators can now leverage their existing 4G and future 5G network infrastructures to provide flawless and scalable TV and live video services to hybrid receivers, allowing the most popular TV programmes to switch automatically from unicast to broadcast saving up to 80 per cent of bandwidth, and resulting in considerable CAPEX and OPEX savings.