SAM (Snell Advanced Media) has appointed Platform Communications as its global agency to drive industry presence and market leadership. Platform will work with SAM to showcase its vision and innovation in delivering business-transforming solutions across the media production ecosystem. The brief includes messaging and content creation, thought leadership, media and analyst relations, speaker and event support, and an awards programme.
The new partnership with SAM builds on Platform’s 20 plus years of experience in the broadcast and media technology sector, managing global communications programmes for industry innovators such as Ericsson, Grass Valley, NDS and TANDBERG Television.
Kevin O’Meara, Head of Marketing SAM said: “We are excited to add Platform Communications to our team at such a pivotal moment for our business and the media industry. SAM creates some of the most innovative solutions on the market and now is the time to step up our communications and share our vision, successes and differentiators. Platform’s proven success of building global brands in the TV and broadcast sector makes them the perfect partner to drive this.”
SAM enables broadcasters, content owners and service providers to evolve their business models to succeed in today’s rapidly changing media landscape. The company is driving industry leading innovations that put it at the forefront of the market with best in class solutions for live production, multi-platform editing and publishing, remote production over IP, cloud editing and playout. SAM counts leading broadcasters and content owners such as BT Sport, BBC News, ESPN, Formula One and Televisa as its customers.
Gay Bell, Chief Executive of Platform Communications said, “Media and broadcast technology is a very busy and competitive market. Without robust communications it’s very easy for even the most exciting and innovative companies to get lost in the noise. The SAM appointment is a significant one for Platform and an endorsement of our leadership in the media and entertainment technology sector. We are excited to be working with SAM to set the company apart with a differentiated and compelling offering, underpinned with a strong vision for the future of the media industry.”