Intel brings eSports to PyeongChang
November 6, 2017
Intel has revealed plans to bring gaming experiences to PyeongChang ahead of next February’s Olympic Winter Games. As an extension of Intel’s Worldwide TOP Partnership and with support from the International Olympic Committee (IOC), Intel will deliver two distinct gaming experiences to Korea in the lead up to PyeongChang 2018: the Intel Extreme Masters PyeongChang eSports tournament featuring one of the most celebrated esports titles of all time, Blizzard Entertainment’s StarCraft II, and a separate exhibition featuring Ubisoft’s action-sports title Steep Road to the Olympics, the official licensed game of the Olympic Winter Games PyeongChang 2018.
Gregory Bryant, senior vice president and general manager of the Client Computing Group at Intel Corporation said: “Intel has been pushing the boundaries of esports for well over a decade and our goal is to bring esports to every global sporting stage. From the qualifying events to the ground-breaking Intel Extreme Masters tournament in PyeongChang, we see this as another important step in giving more people around the world a chance to experience the thrill of eSports.”
Timo Lumme, managing director, IOC Television and Marketing Services, said: “We are proud to have our Worldwide TOP Partner Intel bring this competition to PyeongChang in the lead up to the 2018 Olympic Winter Games. Following on from the Olympic Summit last week, the IOC will now explore esport’s relationship with the Olympic Movement further. This is the start of an exciting future and we’re interested to see how this experience will play out.”