Pay-TV continues to grow in Spain. A report from PwC predicts that pay TV will reach 7.1 million subscribers in four year’s time, a penetration rate of 46.6 per cent.
Currently, it has just over 6 million subscribers with a market penetration of 40.2 per cent.
Pay-TV revenues will also grow by 4 per cent to €2.265 billion, excluding OTT revenues. Advertising revenues will represent €119 million in 2021 with a growth of 7.8 per cent versus €81 million in 2016.
Currently, Movistar is the market leader with 3.67 million subscribers, followed by Vodafone with 1.29 million and Orange with 600,000.