As the Christmas season gets underway, Sling TV and video ad serving platform SpotX have opened two new addressable consumer segments focused on holiday shopping demand, named “Holiday Shoppers” and “Luxury Shoppers.” Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver finely-targeted seasonal campaigns to Sling TV viewers on connected TVs and other streaming devices.
“We’ve made it easy for brands to reach consumers working their way through their holiday shopping lists,” explained Adam Lowy, Head of Advertising Sales for Sling TV. “More and more, brands have gravitated to these marketplaces for real-time access to targeted TV audiences like vacationers during the summer and back-to-school shoppers during the fall.”
Target criteria for “Luxury Shoppers” include recent purchase of luxury brands, affinity to shop in luxury stores and those currently in the market for a luxury vehicle. Target criteria for “Holiday Shoppers” include consumer behaviour such as past purchases on Black Friday and Cyber Monday, as well as frequent purchases at warehouse, department or specialty stores.
“While OTT is increasingly recognised as a premium environment for video advertising, uncertainty about scale and the ability to accurately target audiences are chief among the concerns for advertisers considering investing in OTT streams,” said Ryan Kenney, VP, Platform Services at SpotX. “We’re proud to work together with Sling TV on a solution that seamlessly addresses both of these concerns for advertisers, just in time for the big holiday push.”