TV4 Group, Sweden’s largest commercial TV broadcaster, has signed a new agreement with Norigin Media. As a part of the Bonnier Group in Sweden, the company has around 35 per cent of the country´s population registered as users. They have chosen Norigin´s Canvas Apps development services to build Smart TV Apps for their Advertising VoD.
The new bespoke designed AVoD service will use Norigin’s multi-screen TV-App modules that uniquely support ad-integrations on both VoD and Live-TV content. The modules are supported across different Smart TVs and will be initially used for the launch on Samsung Tizen. The application will be directly integrated towards TV4’s advanced OTT platform giving viewers free access to live and on-demand content.
The Bonnier Group have stated that their pay TV offering would be stronger with an advertisement-funded service. The TV4 Group is well versed in OTT solutions, having been one of the first in the Nordic region to deliver a SVoD service.
TV4 Group was keen to find a Scandinavian partner able to deliver a sleek User Interface along with a proven technology base, in line with the ever evolving, complex Smart TV environment. Norigin Media has been developing mobile and smart TV streaming Apps for multiple tv-operators across Europe for many years and this experience was pivotal in TV4’s procurement decision.
Cecilia Engelbert, Product Owner for Smart TV at Bonnier Broadcasting, says ”We see an increased consumption on Smart TV platforms amongst our users. This is a natural next step to widen our AVoD service, and we are very pleased to work with Norigin Media in delivering a TV app to this new platform. We always strive to improve the experience in our streaming services and we strongly believe that this platform will be of great value to our users going forward.”
Ajey Anand, Norigin Media’s CEO added: “There is a lot of new activity from broadcasters and operators on Smart TVs, especially while integrating advertisements with VOD and Live TV streaming services. Samsung, LG and Sony are pushing the limits on distribution of their Smart TVs into many markets and Norigin is glad to be in the middle of it all. We look forward to the relationship with the Bonnier Group who are not just market leaders in Scandinavia, but also a class apart.”