Advanced Television

Sky Italy #1 title at Italian box office with Gomorrah 3

November 17, 2017

The launch of the third season of “Gomorrah – The Series” premiered in 325 Italian cinemas on November 14th and 15th with Vision Distribution, an operation never seen before in Italy for a TV show.

“Gomorrah – The Series”, which brought the first episodes of the third season of the Sky original series produced by Cattleya, closed with great success.

After the record debut of the first day yesterday, according to Cinetel, “Gomorrah 3” still stands at the top of the Italian box office today with 229,992, 26,284 spectators and an average cinema income per screen of €762, closing with a total box office of nearly €500,000. 

  • Day 1 (Nov 14) – €261,841, 29,569 admissions
  • Day 2 (Nov 15) – €229,992, 26,284 admissions
  • TOTAL – €491,833, 55,853 admissions

An extraordinary achievement for an unprecedented, ultra-innovative operation promoted by Sky and Vision Distribution. This is the first time a TV series debuts in cinemas just a few days from pay-tv broadcasting, demonstrating that a title like “Gomorrah – The Series” has the strength to attract enthusiasts to experience TV on the big screen.

Andrea Scrosati, Executive Vice President Programming at Sky Italia, commented: “These results show that there is an opportunity to create new revenue streams and a collaboration that can benefit all the industry: from the TV production industry to the exhibitors. If a show that will air in three days on pay-tv is at the same time on top of the movie Box Office it is clear that – when you have the right product – it is time to approach windowing rules in a completely new and innovative way”.   Nicola Maccanico, Managing Director of Vision Distribution, commented: “Gomorrah’s premiere in cinema with its extraordinary audience success confirms a founding principle of our industry: the cinema wins those who can propose great stories and emotions. Vision was born with the goal of evolving and innovating Italian cinema and this result confirms the solidity of our goals and our project. The future can begin. ”

From November 17th, the series will be the first exclusive TV channel on Sky Atlantic HD in Italy, every Friday at 21.15, also available on Sky On Demand. The Sky Original series is expected to broadcast in the UK & ROI in January on Sky Atlantic HD.

“Gomorra – The Series”, a production by Sky Atlantic, Cattleya and Fandango in collaboration with Beta Film, born from an idea by Roberto Saviano and from his bestseller, is directed by Claudio Cupellini and Francesca Comencini, written by Leonardo Fasoli , Maddalena Ravagli, Ludovica Rampoldi. In the cast Marco D’Amore (Ciro di Marzio), Salvatore Esposito (Genny Savastano), Cristiana Dell’Anna (Patrizia), Cristina Donadio (Scianel), Arturo Muselli (Enzo), Loris De Luna (Valerio), Fabio De Caro Malamò), Ivana Lotito (Azzurra) and Gianfranco Gallo (Giuseppe Avitabile).

Categories: Press Releases