UKTV has become the first UK broadcaster to make its on demand programming easy to find through voice-enabled search on Amazon Fire TV.
Viewers can find shows by speaking into their Fire TV Stick with Alexa voice remote or the new Amazon Fire TV. Once they’ve found what they’re looking for, viewers will be taken directly to the UKTV Play app to watch their selected programme.
The UKTV Play app was developed in-house by the UKTV Play digital products team and is home to catch-up and on-demand shows from UKTV channels Dave, Yesterday, Really and Drama. The new search functionality on Amazon Fire TV reduces time spent finding shows.
The integration live effective immediately and programmes on UKTV Play this month include Dara O Briain’s Go 8 Bit, Dave Gorman Modern Life is Goodish and The White Princess starring Jodie Comer and Suki Waterhouse. Red Dwarf boxsets are also on there.