Motorsport.com drives Formula E digital media

Electric street racing series Formula E has teamed-up with motorsport media brand Motorsport Network to bring fans even more insight and behind the scenes access to the category, with additional news and video content shown throughout the season.

Motorsport.com will showcase an enhanced news coverage package for the FIA Formula E Championship across its network worldwide, which now attracts more than 214 million page views per month across 28 global editions in 81 countries in 17 different languages.

Specialist electric vehicles website InsideEVs.com will also feature additional news coverage of the championship and its participating manufacturers, as well as regular guest columns from a number of leading Formula E drivers.

Additionally, new video content including the Formula E Street Racers magazine programme will be shown on Motorsport.tv broadcast platforms on traditional cable, plus its online OTT apps and website.

The new media partnership is an extension of the existing relationship between Motorsport Network and the FIA Formula E Championship. Motorsport Network Chairman, Zak Brown, announced in January 2017 at CES in Las Vegas, that the media organisation had taken an ownership stake in the electric street racing series.

“We’re delighted to welcome Motorsport Network as our digital media partner – as we aim to benefit from the extensive reach of their platforms to bring Formula E content to as many passionate fans around the world,” declared Alejandro Agag, Founder & CEO of Formula E. “Formula E is transforming motor racing for the digital generation and as the leading motoring and motorsport media operation, Motorsport Network are the ideal partner to continue growing our presence in this space.”

“The Formula E championship and Motorsport Network are both experiencing massive growth and we believe joining forces with this media partnership will provide to be very beneficial for both of us,” added Zak Brown, Motorsport Network Chairman. “Motorsport Network’s investment in Formula E was driven by the audience growth and engagement we saw in the series on our platforms including Motorsport.com and Autosport.com. The global reach of our network including additional dedicated coverage on InsideEVs.com will help Formula E showcase its exciting racing to an even broader audience. Similarly, there is a new breed of motorsport fan around the world that is inspired by electric mobility, that will discover Motorsport Network for the first time thanks to our partnership. We also plan to work closely with the championship’s manufacturers to help them showcase their vision of the future of electric vehicles.”

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