Musical.ly has partnered with Zoomin.TV, the online video publisher, to diversify its content and enrich the consumption experience for its youth-focused audience. For Zoomin.TV, the collaboration means the opportunity to grow their reach and speak to a highly engaged audience of ‘super fans’. Zoomin.TV content spans 7 magazines and speaks to this younger audience through meaningful stories from around the globe that inspire change for today’s most influential audience, Generation Zoomin.
“We are excited to be one of the first publishers to work with Musical.ly as they expand and diversify their content offering to make it an everyday destination for Gen Z” says Zoomin.TV’s North America CEO Craig Galvin. “Not only is it crucial for us to be where our audience is, it is also imperative that we learn and activate off the back of their real-time reactions. Much like we do on our other social platforms, we monitor the way users engage with our content, which in turn helps inform our strategy going forward and provides valuable insights into what the younger generation are truly engaged with.”.