Advanced Television

Netflix, Huawei among fastest growing consumer brands

November 30, 2017

Research from Aaron Wallis Sales Recruitment suggests that Netflix, Xfinity and Huawei are among the top 10 consumer brands to see their online interest rise this year.

The study uses weekly indexes from Google Trends to measure ‘search interest’ – where search-engine data is aggregated around a topic, or in this case a business, to reflect changes in searches and discussion. Weekly data from January 2016 to November 2017 was collected and averaged – comparing the average search interest score of 2017 with the same time period of 2016.

PrettyLittleThing, the women’s fashion website, tops the list.

Top 10

1. PrettyLittleThing
2. Gucci
3. Louis Vitton
4. Maotai
5. Netflix
6. China Mobile
7. Xfinity
8. Ping-An Insurance
9. KFC
10. Huawei

Categories: Articles, Research