Advanced Television

Viacom selects Wochit for social video production

November 30, 2017

Social video creation platform Wochit has announced that Viacom International Media Networks (VIMN) Southern and Western Europe, Middle East and Africa cluster has selected the company’s cloud-based toolset for implementation across brands in eight markets. Enhancing VIMN’s aggressive social video strategy, the deal gives the network’s brands and editorial teams greater ability to rapidly produce engaging content optimised for distribution on social and owned-and-operated properties.

In addition to speed and scale, Wochit brings Viacom brands such as MTV, Comedy Central, Nickelodeon and BET the ability to collaborate with ease. Teams from all of the Viacom properties can share, view and edit content created by journalists and video teams any part of the network, all from a single dashboard. The platform also supports automatic rebranding of videos, which further speeds production, and offers greater insight into performance through real-time monitoring capabilities and rich data reporting.

“Social video is a critical part of our networks’ audience-building and engagement strategies, and Wochit is an ideal partner that will help us to provide the quantity and quality of content that our fans want,” stated Jorge Conde Benito, Vice President of Multiplatform, Strategy & Business Development for VIMN’s Southern & Western Europe, Middle East and Africa cluster, “We are confident that their robust toolset and knowledgeable team will help us to address the nuances of each platform, and with the added insights, we can truly maximise performance.”

“Viacom has embraced social video wholeheartedly, and we are incredibly proud to play a role in the success of their content strategy,” stated Dror Ginzberg, co-founder and CEO of Wochit. “We’re confident that video managers and creators from the amazing roster of brands will enjoy the smooth workflows and ability to collaborate more readily, and we look forward to growing our partnership in the future.”

Categories: Articles, Content, Production, Social Media