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A fifth of UK Netflix subs watched Stranger Things

December 1, 2017

By Nik Roseveare

A fifth of UK Netflix subscribers watched Stranger Things in the first week of Season 2’s release, according to research from YouGov.

The research indicates that of the 6.5 million UK Netflix subscribers, 1.3 million streamed Stranger Things – either to watch the first season, or view the new episodes (which went live on October 27th).

The research also finds that that viewers are enjoying the show. Over four in ten (44 per cent) of those that watched Stranger Things would rate it as 10 out of 10, while 22 per cent give it 9/10 and 8 per cent marking it as 8/10.

This suggests that Netflix’s emphasis on commissioning original content is continuing to pay dividends. Additional YouGov data indicates that over half (54 per cent) of Netflix subscribers first joined the service in order to access original content – 37 per cent say it was to watch a specific TV series/programme and 28 per cent said it was in order to watch a back catalogue of a TV series.

After Stranger Things, Rick and Morty is the Netflix series with the highest UK viewership with 6 per cent of subscribers, followed by Orange is the New Black at 4 per cent.

Categories: Articles, Consumer Behaviour, Content, OTT, Premium, Research, VOD