IAAF extends relationship with EBU and ESPN
December 1, 2017
The IAAF has reached an agreement with ESPN Media Distribution and the European Broadcasting Union (EBU) for the sale and distribution of media rights for selected events in the IAAF World Indoor Tour (WIT) from 2018 to 2023.
Together, ESPN and the EBU will represent the global media rights (excluding each event’s host territory) to IAAF WIT events in Karslruhe, Dusseldorf and Torun, all of which are held in February 2018. Rights for the Mȕller Indoor Grand Prix Glasgow are also included in the agreement from 2019.
IAAF CEO Olivier Gers said: “Athletics has had a phenomenal year with World Championship events in Uganda, Kenya and of course the spectacular IAAF World Championships in London this summer which was viewed in over 200 territories around the world. Bringing our sport in to the homes and hands of our growing fan base underpins the media rights deals we are pursuing. ESPN and the EBU have both the experience and the creativity to deliver this ambition.”