Discovery Communications is transforming the structure of its regional businesses across Europe, Middle East and Africa (EMEA). As a result, effective immediately, Kasia Kieli has been named President & Managing Director, EMEA.
Discovery has made substantial investments across EMEA in recent years, from its acquisition of Eurosport and premium sporting rights, including the Olympic Games from 2018-2024, to new direct to-consumer digital products such as Dplay, which features popular entertainment and sports programs in Italy, Norway, Sweden and Denmark; and through its partnership with ProSiebenSat1 in Germany on a streaming service featuring the best content from both companies. Discovery also has made significant progress in the growth of its sports streaming service across Europe, the Eurosport Player.
KIELI ELEVATED TO LEAD EUROPE, MIDDLE EAST & AFRICA
In the new position, Kieli will accelerate Discovery’s consumer and product-focused operating model across its biggest revenue region. By consolidating business units that were previously split into the UK, Nordics, Southern Europe and CEEMEA, one cohesive leadership team can be focused on optimizing the core business while driving new areas of growth.
A 17-year Discovery veteran, Kieli previously managed operations across 112 markets that formed Discovery’s CEEMEA operations, which she transformed from a basic channel distribution operation into a thriving, locally relevant organisation it is today, offering pay TV, free to air and digital products on two continents.
Jean-Briac Perrette, CEO & President at Discovert Networks International, said: “Kasia has demonstrated great vision and determination with unmatched expertise in managing what is probably one of the most complex and diverse regions in the world. EMEA represents our largest region in terms of revenue as well as the focus of considerable investment in the past and big ambition for the future. I have no doubt that under Kasia’s strong and effective leadership, we will see our combined EMEA organization continue to grow to new heights and in unimaginable ways.”
Kieli commented: “I joined Discovery in 2000 because I loved the brand, believed in its values and saw the opportunities it was creating. I still share that very same excitement with millions of viewers who come to watch our programmes every day to be entertained, inspired, and amazed. After 17 years, my belief in Discovery is stronger than ever. It is an exhilarating time as we can now offer our fans so many new ways to engage with the content they love through multiple partnerships, platforms and devices.”
BUILDING A NEXT-GENERATION MEDIA COMPANY WITH CONSUMER FOCUS
As part of the new operation, Kieli has announced a new leadership team for Discovery’s EMEA business including expanded responsibilities for Marinella Soldi and James Gibbons, who will both report to her in the new structure.
NEW LEADER FOR DISCOVERY’S OPERATIONS IN UK/IRELAND, AUSTRALIA & NEW ZEALAND