Swrve supports OTT platforms

Swrve, the US specialist in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support digital media streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV.

Swrve enables organisations to drive engagement, retention, and revenue by sending ‘perfect massage, perfect time’ campaigns based on real-time customer intelligence. With this release, Swrve enables SVoD companies customers to deliver rich-media, personalised campaigns on OTT platforms, driving loyalty and revenue in the media, entertainment and streaming industries.

“The media landscape has changed dramatically over recent years with the decline of Pay-TV and rise of OTT,” said Christopher Dean, CEO of Swrve. “Swrve already works with many of the world’s leading media companies on mobile and now on OTT platforms such as Apple TV, Roku, Android TV, and Amazon Fire TV. Media companies need to build direct relationships with their viewers, deliver the right interactions at the right moment in time, and drive revenue. With this announcement, media companies can know and grow customer relationships across all the platforms customer use today.”

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