BAMMA content deal with ITV
December 5, 2017
BAMMA, the European Mixed Martial Arts (MMA) entertainment brand, has announced a broadcast deal with ITV. The deal will see BAMMA become the first MMA promotion to broadcast on the ITV network with live coverage of BAMMA 33: Scope Vs. Lebout from Newcastle on ITV4 on December 15th.
BAMMA Managing Director Ashley Bothwell commented: “With BAMMA 33: Scope Vs. Lebout on December 15th we will, together with ITV, aim to bring MMA to an unprecedented number of homes in the UK. “We can’t think of a more perfect domestic TV partner for the BAMMA brand and believe this deal signifies a significant public and industry acceptance and recognition of mixed martial arts.”