Australians’ demand for online content and services continues to climb unabated, reshaping the communications industry in new ways.
This is a key finding of the Communications report 2016–17, produced by the Australian Communications and Media Authority (ACMA).
“We are downloading, consuming and creating more data and content than ever before. We are also communicating in ways that we couldn’t have predicted a decade—or even five years—ago,” said ACMA Chair Nerida O’Loughlin.
Australians downloaded over 3.1 million terabytes in the June 2017 quarter, up 43 per cent on the same period last year. Ninety-two per cent of all data in this quarter was downloaded over fixed-line broadband. Fixed-line broadband also contributed to more than 90 per cent of the download growth.
“Where demand leads, investment follows. Mobile operators, for example, announced plans for billion dollar improvements to Australia’s 4G network in 2016–17, paving the way for more data-intensive activities over mobile,” O’Loughlin added.
Key insights from the report include:
“Since 2005, the ACMA communications report has provided an annual snapshot of the rapidly changing communications sector,” O’Loughlin said. “It provides important insights into a sector that increasingly underpins Australia’s economic growth and prosperity.”