Viacom International Media Networks (VIMN) has announced the launch of youth entertainment brand MTV on FTA in Germany. The 24-hour music and entertainment channel is available via satellite, cable networks, IPTV, Internet TV, live stream online and on the free MTV Play App for iOS and Android.
“I’m proud to announce the launch of MTV in the FTA space in Germany,” said Raffaele Annecchino, President and Managing Director of VIMN Southern & Western Europe, Middle East and Africa, “MTV is a global leader when it comes to producing music and entertainment content that appeals to youth culture and we want to continue this leadership in Germany too. We saw an opportunity in the German FTA market, both in terms of audience demand for great music content and to position the brand for advertisers. The linear FTA channel and on-demand access provided by digital platforms will give audiences unparalleled access to our content. This is a great next step for VIMN in Germany and builds on our recent success with Comedy Central and Nickelodeon.”