Discovery Communications has announced the launch of Motor Trend OnDemand, an automotive SVoD offeing for motoring fans available now on Amazon Channels in the UK.
Hundreds of hours of content designed to fuel the passion of car enthusiasts and super fans will be available to stream, including digital series originals Roadkill, Dirt Every Day and Head 2 Head. The launch on Amazon Channels includes VOD from Discovery’s library of motoring content including major series hits such as Fast N Loud and Wheeler Dealers.
Motor Trend is already a hugely successful media brand in the US and is the #1 automotive publisher on YouTube with 5+ million subscribers and nearly 1.5 billion cumulative video views.
Access to Motor Trend OnDemand for Amazon Prime customers is £3.99 a month.
Michael Lang, President of Digital, Discovery Networks International and Eurosport & CEO TEN/Motor Trend, said: “As we have done in sport with Eurosport, Discovery identified the automotive genre as a significant strategic opportunity for our digital expansion. The international expansion of Motor Trend OnDemand on Amazon Channels UK is part of our strategy to develop great global formats, digital-first products in key interests. Working with the world class team at TEN to combine our motoring content expertise and launch Motor Trend OnDemand to car enthusiasts around the globe is part of our drive to target superfans with the content they love on all screens.”
Alex Green, MD, Channels & Sport, Amazon Prime Video Europe, added: “We know Prime members in the UK have a big appetite for motoring shows, as evidenced by the success of Prime Original “The Grand Tour”, so we’re delighted to be offering them hundreds of hours of high quality motoring content through the launch of Motor Trend OnDemand.”