Marocmétrie to measure TV audiences in Morocco

Following the international tender launched to choose an operator for the measurement of television audiences in Morocco, the CIAUMED – Morocco’s economic interest group whose purpose is to measure media audiences – has signed an audience measurement service agreement with Marocmétrie for 6 years.

CIAUMED again entrusts Marocmétrie who has been measuring television audiences in Morocco since 2008. The measurement technology has been developed by Médiamétrie and based on the watermarking methodology used in France.

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