Didja, a technology company dedicated to augmenting the TV experience, has secured an additional $12 million (€10.15m) in funding, bringing the total capital raised to $22 million to date. The round was led by Vestech Partners, a private equity investment group, in addition to other angel investors and family offices. Much of the funds will be used to support the expansion of the company’s LocalBTV app, which gives viewers mobile access to local broadcast antenna programming, to new markets, with Los Angeles availability expected for early 2018.
Earlier this year, Didja launched LocalBTV, an app giving access to local broadcast TV programming in one seamless mobile experience. LocalBTV is available in Phoenix, AZ and in the greater San Francisco Bay Area, where BayAreaBTV is enhancing the local broadcast TV experience for an estimated 2.7 million households in the 11-county region. Currently, BayAreaBTV has 35 local channels and is continuing to expand its offering regularly.
“Consumers have more TV viewing options than ever before and are finding local broadcast TV to be a fun and casual way to enjoy live TV along with their other viewing options like network direct to consumer apps such as Univision NOW or CBS All Access,” said Jim Long, CEO of Didja. “Our users are delighted with the LocalBTV app and this round of funding will allow us to fill out that offering by adding network affiliates and expanding to many more cities in the next two years.”