A PricewaterhouseCoopers study of nearly 2,000 Americans aged 18 to 59 has revealed that the percentage of consumers who watched cable TV and Netflix in 2017 were even.
The survey shows that 73 per cent of respondents subscribed to a pay-TV service this year, which is down from 76 per cent in 2016, and 79 per cent in 2015. 73 per cent also said they were subscribed to Netflix this year.
The survey also found that a huge 82 per cent of sports watchers admit they would ‘end or trim their pay-TV subscription if they no longer needed it to access live sports.’
Among all ages, consumers between 25-34 say they access TV content via Internet the most. The percentages for the remainder of age groups who use online services for TV content have all increased since 2015. However, participants between the ages 50-59 showed the biggest increase – as 63 per cent revealed they now use OTT services to watch TV – compared to last year’s 48 per cent.
The consumers were surveyed in October 2017 and were all New York City citizens with a minimum annual household income of $40,000 (€33,800).