Facebook and Universal Music Group (UMG) have agreed what they describe as an “unprecedented” global, multi-year deal under which UMG becomes the first major music company to license its recorded music and publishing catalogues for video and other social experiences across Facebook, Instagram and Oculus.
The pair say the partnership will facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share the songs they love and build communities around music-fuelled culture. Enabling a variety of features across Facebook’s platforms, the agreement is intended to serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online.
“There is a magnetic relationship between music and community building,” suggested Tamara Hrivnak, Head of Music Business Development and Partnerships, Facebook. “We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video.”
“Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans,” added Michael Nash, Executive Vice President of Digital Strategy, Universal Music Group. “This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”
Under this partnership, users will be able to upload videos that contain licensed music and personalise their music experiences on Facebook, Instagram and Oculus, while sharing videos with friends and family. In time, functionality will expand to enable access to a vast library of music across a series of social features.
Going forward, the companies will experiment hand-in-hand to introduce new music-based products to these Facebook platforms, including Messenger, with the goal of catalysing innovation to develop the next generation of music products that best engage social consumers.
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