A survey conducted by IBM Cloud Video examines viewing habits and pain points related to streaming video services.
Specifically, the survey dives into how streaming services can maintain a competitive edge within a crowded landscape. The findings reveal that despite the popularity of streaming services (two-thirds of consumers use a streaming service – the same amount of consumers who subscribe to cable), consumers are not satisfied with their viewing experience.
Key findings from the survey include:
When considering these points, as well as the other findings outlined in the full report, it’s clear that consumers want more from their video experience. Following the initial rush to launch SVoD services, video businesses are now challenged to solve numerous pain points in order to meet viewers’ high expectations. But it’s not all bleak – while the full report illuminates multiple areas of frustrations, it also points to tangible solutions for how streaming services can differentiate their offerings and achieve long-term success.