Conviva, the measurement and analytics serivce, has published a streaming 2017 year in review report that is showing over 100 per cent growth rates in key OTT market metrics, demonstrating how improving video start times could drive over 2 billion more viewing hours, and many other trends covering devices, apps, and regions.
ART I: The State of the OTT Market
Across Conviva’s global customer base, there were
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