TF1 rebranding DTT channels
January 10, 2018
From Pascale Paoli-Lebailly in Paris
To progress its global multichannel strategy, TF1 Group is rebranding its French DTT channels NT1 and HD1 to TFX and TF1 Séries Films respectively, with the new design going live on January 29th and 30th.
TFX targets the 15-34 demographic with entertainment shows while TF1 Séries Films is specifically aimed at 25 to 59 year-old and women. TF1’s DTT channel offering is completed with new channel LCI.
Rebranding the two channels aligns with the group’s strategy to create more original and exclusive programming. TF1 plans to raise content investment for both channels to €980 million over the next three years.