WWE, Astro extend content deal
January 10, 2018
By Nik Roseveare
World Wrestling Entertainment (WWE) and Astro, a Malaysian and ASEAN digital-first media and lifestyle company, will extend their partnership into its 17th year with a new agreement to continue airing WWE programming, including flagship programs Raw and SmackDown Live. Astro will also continue offering WWE Network as a premium channel, which includes all WWE special events such as WrestleMania, SummerSlam, Survivor Series and Royal Rumble.
“Astro is entertaining Malaysian WWE fans with 24/7, non-stop WWE action and on-demand content in HD on big-screen TVs, and on mobile devices via Astro Go,” said Lee Choong Khay, Astro Vice President of Sports Business. “The response from the passionate fanbase has been tremendous, with nearly five million viewers in 2017 alone and we hope to serve more fans in years to come.”