Digital entertainment company BroadbandTV (BBTV) has taken the occasion of the Consumer Electronics Show (CES) in Las Vegas to launch BBTV Interactive, a new business division that builds original games and mobile apps across multiple platforms, for top digital talent.
The launch follows a number of successful app launches, including a mobile game for top Spanish language creator Fernanfloo, downloaded by over 9.5 million people, and taking the number one most downloaded app spot in the App Store and Google Play store within 24 hours of its release. BBTV’s latest mobile game, Squad Rivals, will enter Closed Beta later in January. The game features an exciting mix of gamers and entertainers that boast tens of millions of digital subscribers and hundreds of millions of monthly viewers.
“We’re placing an emphasis on building mobile games that are truly broadcastable,” advised Lewis Ball, VP Interactive, E-commerce and Professional Services, BroadbandTV. “We’re in a unique position as we already work with top digital talent that each have large highly engaged audiences allowing us to directly market the apps to targeted consumers. “We’re further connecting digital talent with their fans and expanding revenue streams, it’s a significant opportunity.”
BroadbandTV has been committed to further expanding revenue streams and has successfully built monetisation arms within the business to expand revenue opportunities for its vast and growing catalogue of Intellectual Property. Its monetisation channels today span advertising video on demand, subscription video on demand, mobile apps, e-commerce, and licensing. Total annual viewership for BBTV increased 66 per cent from 2016 to 2017, from 206.0 billion to 341.4 billion, respectively. Today the company achieves over 34 billion views per month, and 285 million unique viewers.