Rohde & Schwarz has announced the appointment of Yew-jin Cheong as the Director of Broadcast and Media to focus on its file-based media, encoding and multiplexing as well as monitoring and multiviewer solutions in the Asia Pacific region. With over 18 years of technical and commercial experience in broadcast and media throughout its value chain, from content production, aggregation, delivery to monetization, Yew-jin will be responsible for driving this business in the region.

As the undisputed industry leader in the area of transmitters, Rohde & Schwarz brings its extensive broadcast technology expertise and know-how to the areas of file-based media workflows, encoding and multiplexing as well as monitoring solutions. These are some of the key areas of focus and investment for the company, which is broadening its reach within the Asia Pacific region to serve customers better.

“We need to forge strong technology partnerships with our customers in order to help solve their business and operational challenges, especially in the areas of UHD, HDR, video over IP and OTT. Being in the media industry for almost two decades, Yew-jin’s valued relationships within the industry would greatly help us grow our broadcast and media business,” said Stephan Krafft, Vice President of Marketing and Technical Sales.

Prior to joining Rohde & Schwarz, Yew-jin spent 16 years with Avid Technology, covering a broad spectrum of roles including business development, pre-sales, sales, professional services, solutions development and product marketing. He also held various leadership positions within Avid, including the role of country manager for Southeast Asia in 2013 and. director of pre-sales for Asia Pacific.

Yew-jin graduated from the University of Miami with a Bachelor of Science degree with honors in communications, majoring in motion picture and video studies.

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