Tru Optik, the audience intelligence and data-management platform, has announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. OptOut.TV’s mission is to proactively bring a higher level of privacy control and an enhanced consumer experience to OTT. With the click of a button, consumers can now opt out of audience-based OTT targeting at the household level, not just at the individual device or publisher level.
“OTT and CTV are the future of television,” said Andre Swanston, CEO of Tru Optik. “However if the right privacy controls aren’t addressed now, at the outset, the industry could be at risk. OptOut.TV enables viewers to easily opt out of audience-based targeting and provides a simple way for media companies and advertisers to ensure they are putting consumer privacy at the forefront.”