Abu Dhabi-based satellite operator YahLive, used the Dubai CabSat show to confirm that it had added 35 extra TV channels to its portfolio. Most come from a joint-venture with EARTH (Entertainment And Reality TV Hub) and are sourced to target South Asian viewers in the MENA region.
YahLive is the DTH division of YahSat.
“Our goal is to partner with as many South Asian broadcasters as possible to cater to the viewing needs of the audience,” says Sami Boustany, CEO of YahLive. “With the South Asian community in the GCC and its neighboring countries growing at an exponential rate, we observed a gap in this market and committed to develop premium content to cater to the demand, while keeping in mind the available resources for television viewing and respecting all legal requirements.”
The UAE-based operator adds that it aims to create an official South Asian TV entertainment hub in the GCC with a selection of channels, including the first HD Indian TV channel titled ‘Minerva’ and 35 Pakistani channels.