Study: Creative asset workflow lags behind innovations

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Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, has released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. In fact, 93 per cent of ad ops professionals on the front lines of activation cite issues with sourcing and preparing assets, underscoring how vital it is that the industry address this issue. The most common issues

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